Truecaller has successfully built and refined, a product that millions of people across the world love. Today, the app has over 230 million active users globally and has grossed over 500 million app installs to date. Keeping this in mind, we partnered with Truecaller in Africa to make our signup and login process seamless. With this partnership, Truecaller’s platform team has added a lot of value by providing extremely insightful information on topics of digital identity, building Machine Learning Products, and Engineering practices for Startups. With Truecaller being a mobile-only platform with a focus on emerging markets from the start, their team has been sharing deep insights on topics that are fundamental to product development, helping the founders avoid common mistakes and understand the most up-to-date product development methods
Digiduka implemented Truecaller SDK to reduce friction and SMS related costs by sending out the “one-time password” or OTP for short, which is used once to sign up, as well as during login. The service allows Digiduka users who are also registered on Truecaller to use their Truecaller ID to instantly log in to the Digiduka App at the touch of a button. Replacing the SMS OTP with Truecaller’s single sign-in SDK makes the user experience seamless and reliable. In turn, significantly removes both growth and cost friction for us. We also use the SDK to pre-fill registration fields for new users, making the signup process easy and intuitive.